SUPPORT AND SAFETY: we develop a culture of safety with our members and with the public and our local community.
TRUST: we develop trust through our actions. Protecting the beach and beach-goers by being open and honest with each other at all times.
RESPECT: people come to the beach for fun. We respect the public, the ocean and each other. We act with integrity and model respectful behaviour. Our actions demonstrate our commitment to Respect.
CARE: we support and exhibit concern for people on and off the beach. We value life and well-being. We know that we are highly visible members of the community and take pride in our service delivery.
INTEGRITY: we are compliant, accountable and deliver on the things that we say we will do. Doing what is right to keep our waters safe at all times.